Bull Run Documentary Captures Hearts – and Tokens
Are you an addictive trader? Do you want to find out what it feels like to be consumed by cryptocurrencies? Check out this documentary then.
Meet Ana. She’s a Spanish filmmaker living in the pandemic. The coronavirus, in case you forgot, occurred in its most dramatic phase between 2020 and 2022. She’s got little to do given the widespread lockdown and shelter-at-home policies.
Enter crypto investments.
They seem easy and fun so she starts investing like there’s no tomorrow – though there is – and soon finds out that all good things tend to come to an end.
This includes Bull Runs that started and ended in 2021.
Her husband and father both want her to go to therapy. However, she chooses to make a documentary instead about her journey as a crypto investor.
This is the plot of a documentary by Ana Ramón Rubio, which, according to her, is “the first tokenized film in history”. It premiered on Nov. 15 at the Doc NYC documentary film festival in New York City.
“BULL RUN” MOVIE POSTER. SOURCE: IMDB
Funding movies with tokens
“This documentary-comedy will infiltrate the minds of scammers, deniers, geeks, engineers, anarchists, millionaires, utopian capitalists, and millennials who dominate the market, where the real stakes are the future,” her site reads.
It was created back in 2021 in order to sell tokens called BULL. It’s a security token that represents “the debt issued for the film and grants certain rights to the film’s profits.”
By getting one, the holders were promised a certain percentage of the profits distributed via blockchain along with other benefits such as invitations to premiers and producer credits. The top investor was also given 60 seconds of airtime to say literally whatever they wanted, which was cut up and played at various points throughout the film.
As a result, she managed to raise 320,000 euros in 24 hours.
Producer Juanjo Moscardó admitted that the process was game-changing. “My last movie, we were four years to raise the money to finance it,” he said during a Q&A session about the film. “And as I say in the movie, this was only in one day to raise.”
“We think it’s a very good option to finance with tokenization because there are some things that you can’t wait to film or to start shooting, but you have to have the money. And this is what we wanted to do — only Bull Run. And we wanted to go in the bull run.”
But it’s not just about Ana
At the center of the plot is not just Ana but also a producer who is described more fundamentalist than Michael Saylor (Can that even be?), a technical team of new speculators (three to the room) and an economist father (a boomer) who wants to avoid at all costs that his daughter is ruined in a market he does not understand.
“For him, crypto are the tulip or stamp bubble of the 21st century: a lifelong scam. Ana's story will serve as a trojan horse to delve into the crypto ecosystem through expert testimonials,” the IMDB description reads.
While the movie starts out focusing on Ana’s addiction, euphoria, and interpersonal relations, its message is far more profound and intricate. When the bear market kicked in, Ana got to find out not just how to speculate assets but also find out how others are using Bitcoin and blockchain technology to better their lives and improve legacy, centralized systems.
Reflecting on her journey, she recently admitted that she’s Bitcoin-focused. “There are other very interesting projects, but I don’t know what will happen with them. Of course, I don’t know what will happen with Bitcoin, but I believe it will be successful. And so right now, I’m a holder,” she said.
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Previously, GN Crypto reported whether Artificial Intelligence can spell the end for Hollywood?
