🔥 Convert Store Points to USDC: Circle's New Taiwan Initiative

Circle, the issuer of the USDC stablecoin, is expanding its footprint in Taiwan through a partnership with crypto exchange BitoGroup and convenience store chain FamilyMart.

The collaboration will introduce a "points-to-crypto" service, enabling customers to convert FamilyMart loyalty points into cryptocurrencies like USDC.

FamilyMart, Taiwan's second-largest convenience store chain, has a robust loyalty point system, with a 2021 survey showing that 87% of users accumulate points and 99% redeem them frequently.