Cosmetic Brands to Dive into the World of Digital Makeup
The Metaverse Beauty Week (MBW) — a trailblazing event focused on digital and traditional beauty — is kicking off in the virtual world. Moreover, a similar event is set to happen in London, the real-world city, not its digital counterpart.
The future of beauty cannot be discussed without acknowledging the impact of skinfluencers. But who are they?
Skinfluencers are influential figures within the realm of skincare and body care. They're usually brand ambassadors for major cosmetic conglomerates, and now, they're transitioning from platforms like YouTube and TikTok to metaverses. One such skinfluencer is Cassandra Bankson, a celebrated blogger with over 2 million YouTube subscribers and 1.5 million Twitter followers, who is now stepping into virtual platforms. She is kickstarting MBW on Roblox, Decentraland, and Spatial. These metaverses will provide a promotional stage for leading global cosmetic brands:
- Wella Professionals
- Flannels
- Neutrogena
- Lush
- NYX
- Glossybox
- L'Oréal
For people residing in the UK, all these events will also be mirrored in Flannels' flagship store on the renowned Oxford Street in London.
The primary objective of the event is to bring top brands into the Web3 arena. To achieve this, Cassandra has put together an exclusive release of her personal NFT collection. Preliminary information suggests that these will be POAP tokens, which will eventually offer the owners discounts on premium cosmetic purchases.
Cassandra will share her insights on how to navigate and triumph in the Web3 domain, inspiring emerging beauty enthusiasts to embrace virtual reality.
Create an unforgettable virtual persona. Source: metaversebeautyweek
The Metaverse Beauty Week isn't merely a platform to showcase new aesthetic technologies; it's a bridge for prominent cosmetic brands to venture into the realm of Web3. These companies will unveil their cutting-edge approaches to digital beauty, blurring the lines between the tangible world and the metaverse. They'll illustrate how brands can stay pertinent and appealing across both domains, harnessing their creativity to enrich beauty perception.
The Metaverse Beauty Week serves as a reminder that beauty remains a pivotal part of modern society, irrespective of whether it's expressed in the real world or through virtual avatars. Our ceaseless quest to enhance our looks remains boundaryless, whether it pertains to real attractiveness or digitally curated allure.
Seasoned augmented reality artists, Paige Piskin and Ines Alpha, will provide insights on enhancing your digital avatar's look during the MBW. These pioneers are at the helm, steering the future course of our characters' virtual appeal. They'll delve into the tenets of the most fashionable digital makeup, disclose the secrets of digital glamor, and share their knowledge of virtual nail art.
The event runs from the 12th to the 17th of June. You can register here.
