Enterprises face mistrust due to the use of AI
posted 29 Aug 2023
According to a study by Salesforce, approximately 74% of customers are concerned about the unethical use of new technologies. That said, only 57% trust companies' statements on this matter.
Openness to AI is also problematic and has steadily declined over eight months, from 65% to 51%. Customers' primary concerns revolve around security, control, and ethics:
Openness to AI is also problematic and has steadily declined over eight months, from 65% to 51%. Customers' primary concerns revolve around security, control, and ethics:
- A clear understanding of where artificial intelligence is being applied (as indicated by 89% of respondents).
- Verification of AI-generated outcomes (80%).
- Bias in the AI-produced results (63%).
Furthermore, 68% of the respondents believe that artificial intelligence amplifies the significance of trust in companies and heightens the responsibility brands owe to their customers.
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