📣 Kraken Takes on Institutional Market Rivals

posted  18 Jul 2024
Photo - Kraken Takes on Institutional Market Rivals
Kraken's institutional arm has begun offering services to clients in the UK and Australia, catering to hedge funds, ETF issuers, and other large entities with advanced management and functionality.

Kraken Institutional plans to extend its reach to the EU, Switzerland, the Cayman Islands, and the British Virgin Islands. CEO Tim Ogilvie stated that the division aims to be present in all countries where Kraken's retail platform is already active by the end of 2024.  

In the institutional market, Kraken faces competition from Coinbase Global and Copper, both of which are expanding their footprints. To secure clients in different regions, Kraken will need to capitalize on its existing strengths in trading volume and customer base in certain countries.  

Kraken is also exploring the possibility of an IPO on a U.S. exchange, following interest from potential investors. Early projections indicate that the company could attract over $100 million due to favorable market conditions and advancements in regulation.  
How does Kraken compete with institutional market rivals?

Kraken competes with institutional market rivals by leveraging its robust infrastructure, strong regulatory compliance, and diverse product offerings. The platform provides institutional investors with high-liquidity trading pairs, competitive fees, and enhanced security measures. Additionally, Kraken offers advanced trading tools, including API access, margin trading, and futures contracts, which appeal to sophisticated traders. By maintaining a transparent and secure environment, Kraken builds trust among institutional clients. The company also emphasizes its strong customer support and educational resources to help institutional investors navigate the crypto market effectively. With continuous innovation and strategic partnerships, Kraken positions itself as a formidable competitor in the institutional market.

AI Crypto Expert