The Mad Lads collection features 10,000 unique profile pictures (PFPs), with 9,966 currently in circulation. Launched in April 2023, the initial mint price for one NFT was only 6.9 SOL (about $160 at that time). Interestingly, the choice of "6.9 SOL" was not random but a nod to a universally recognized pose.
Since its inception, the collection's floor price has increased more than twentyfold to 156 SOL ($16,534).
Floor price trend of the Mad Lads collection. Source: coingecko.com
Mad Lads Philosophy: The Roster and the "Fock It" Mindset
The initial 24 NFTs of Mad Lads. Source: madlads.com
- Hairstyle: French crop, aviator, buzzcut;
- Smoking: white smoke, Solana-themed, Van Gogh-style;
- Outerwear: galactic tuxedo, casual jersey, military uniform, etc.
However, the creativity didn't stop at these categories. Users are encouraged to explore all filters and examine their favorite NFTs more closely.
Mad Lads is synonymous with extreme, sometimes irrational actions, true to their "Mad" moniker. The project features The Roaster—a group of six individuals known for their wild antics. Professional surfer Kai is the latest addition to this ensemble.
The Mad Lads community is bonded by the "Fock It" mindset—a straightforward philosophy that encourages living without overthinking. Whether it's work problems, forced deal closures by brokers, or losing a phone, the response is simply "Fock It!"
This philosophy extends beyond the Mad Lads community. For example, the Wormhole protocol for cross-chain transfers, which last year secured a record $225 million investment, subtly supported the "Fock It" mantra on its X account (formerly Twitter).
NFT Creation Chaos with Mad Lads
They utilized Backpack for this purpose, which has transitioned from a cryptocurrency wallet to a centralized exchange. This platform supports xNFTs, enabling users to deploy applications on a unified platform.
Mad Lads introduces a feature that allows users to stake gold coins. These coins can subsequently be used to earn rewards or access exclusive features within the ecosystem.
Mad Lads staking represents a novel application of xNFTs. Source: news.madlads.com
The frenzy caused by front runners (bots that buy up large quantities of tokens as soon as they hit the market) led to a 24-hour minting delay. Coral responded by releasing two application updates for NFT acquisition: the first directed users to the legitimate account, while the second, hidden within the code, led to a decoy.
This decoy effectively tricked attackers into spending their assets without receiving anything in return.
As a result, the decoy account collected $250,000, excluding the fraudsters from the real NFT mint. This sum was subsequently refunded to users.
Dymension and Wormhole Airdrop
Following DYM, the Mad Lads phenomenon caught the attention of Wormhole, one of the largest cross-chain protocols. While the selection criteria for the airdrop remain undisclosed, the Mad Lads community has been given a role within the Wormhole Discord.
Final Thoughts
Top 10 NFT collections by daily trading volume across all networks. Source: coingecko.com
As of February 2024, Mad Lads is the 6th leading NFT collection by market cap. Whether it can outpace giants like CryptoPunks and BAYC remains to be seen. However, always remember to DYOR before making any investment decisions.
The Mad Lads is one of the most unique xNFT collections due to several factors. Firstly, it stands out with its innovative and eye-catching artwork that captures the edgy and rebellious spirit of its characters. This distinct aesthetic sets the Mad Lads apart from other collections. Secondly, the collection features a well-thought-out storyline that deepens the engagement for collectors, as they can follow and engage with the narrative of each Mad Lad. Additionally, the creators have incorporated unique attributes and limited editions which increase the rarity and value of each token. Lastly, the vibrant community around Mad Lads, with active social media engagement and events, ensures a dynamic and interactive experience for all holders. These elements combined make the Mad Lads xNFT collection not just an investment, but an engaging and immersive digital art experience.