Nvak Collective, a record label, in partnership with singer Annika Rose, have released a music video game incorporating NFT elements, inspired by the song "Bruises".
The game comprises three interactive parts, each requiring the user to locate an NFT to progress to the next level. After successfully navigating all stages, players are granted the status of a "Rose Fan". The musical journey uncovers the creation of the single and delves into the poignant emotional nuances of the singer's experiences.
The video game has been developed using Unreal Engine 5. It's free to play for anyone who signs up on the Nvak Collective website. In addition to the game, a VR room has been set up for viewing the music video for "Bruises" in a 360-degree format.
To enter the virtual space, an NFT scene from the video must be purchased on the Open Sea platform. A total of four NFT collections exist, each with illustrations of moments from the music video. Sales run until June 24, with the average cost of these music-themed non-fungible tokens being 0.0069 ETH.
Nvak Collective and Annika Rose are giving away one of the NFT scenes among those who follow their accounts on the decentralized social network, Lens.
NFT scenes unlocking an immersive musical experience. Source: Open Sea
"Bruises" - lyrics in the form of an NFT video game
The video game based on the "Bruises" single represents a strategic move by the label towards integrating entertainment elements that fans can enjoy through music. Nvak Collective leverages the video game, virtual reality, and NFTs to bridge the gap between the listener and the performer.
Given that this unique musical experience could attract not just existing fans of the singer but also video game aficionados, it has the potential to broaden Annika Rose's listener base. Nevertheless, the game emphasizes music and visual effects, rather than the gameplay mechanics.
According to Annika Rose herself, both the single and the "Bruises" video game encapsulate her deeply personal and sentimental story. The song is dedicated to her friend who was grappling with mental illness, serving as a way to support her friend and sustain their connection during difficult times.
About Nvak Collective
Nvak Collective is an American record label situated in Los Angeles, incorporating Web3 into all of its operations to magnify the presence of artists within the crypto audience. The company innovates with new methods of entertainment for its listeners, making full use of the latest technological advancements.
The label has been working alongside singer Annika Rose since 2022. Throughout this period, they've successfully launched around 10 unique musical NFT collections. These include a technologically driven remix by Annika with the help of artificial intelligence from Warp Sound, a collaborative track called "Lost" by the singer and musician Jagwar Twin on the Sound.xyz platform, as well as numerous live acoustic concert recordings.
