Web3 projects are not just standalone cryptocurrencies, NFTs, or games. Developers increasingly craft multi-vertical ecosystems that encompass many elements of modern life.
Overlord is one such project. This gaming platform draws inspiration from Pokémon's ecosystem development strategy and sets a clear goal for itself - to attract 100 million users to a universe that combines physical and digital elements within the next five years.
Source: Twitter
The Overlord brand is centered on a multiplatform, multigenre gaming ecosystem. Leading game studios will develop games for mobile and PC users.
The games will stand up to AAA Web2 quality, each building its own pocket of lore within the expansive Overlord universe — an ever-evolving story with new characters, challenges and conquests, — as reported on the ecosystem's Medium blog.
Overlord focuses primarily on developing games that appeal to a broad audience. The company aims to attract tens of millions of gamers and is guided by a set of principles in developing its gaming projects:
- Fun is of the utmost importance. Only games that are truly exciting to play for everyone will be included in the ecosystem;
- Compatibility with Web2 and seamless blockchain integration. Gamers should be able to reap all the benefits of the Web3 space without additional knowledge or skills;
- Play-and-earn. The projects within this ecosystem not only offer a fun and engaging experience for users but also provide an opportunity to earn funds;
- Social appeal. A significant factor in the development process, with a focus on creating multiplayer games and content tailored to streaming services;
- User-generated content. Overlord allows gamers to get directly involved in game development and scaling;
- Free to play.
The Overlord’s gaming ecosystem is distinguished by its compatibility and composability. Gamers can transfer metadata and assets between different games or create new projects of different formats based on them. According to the creators, this approach will accelerate ecosystem development and engage players in endless exploration of the universe.
Overlord's focus is not solely on blockchain gaming, but on a variety of other initiatives to broaden their audience. In addition to blockchain gaming, the creators plan to incorporate NFTs, animated series, branded clothing collections, comics, toys, and their own token."
Creepz by Overlord
Source: OpenSea
The genesis collection of the Overlord ecosystem serves as an introduction to the main characters of the universe: the lizards. Under the leadership of the Lord, they come to Earth with a clear intention to take over the planet and subjugate humanity. Overlord also provides users with access to various galaxies, with Lemuria being the first available for exploration.
At the time of writing, "the Creepz" by Overlord has a market cap of 35,582 ETH, with NFTs starting at 1.95 ETH. The lizards have become increasingly popular after teaming up with Spotify.
The Overlord universe contains six other collections: Creepz Invasion Pass, Floor X Creepz, Creepz Shapeshifterz, Creepz Mega Shapeshifterz, Creepz Loomi Vault, and Creepz Reptile Armory. The specific function of these collections within the ecosystem is yet to be disclosed.
Animated series
Overlord collaborates with Stoopid Buddy Stoodios. This will result in an animated series featuring the Creepz Lizards. This series is scheduled to be released on a major streaming platform, bringing these characters to an even wider audience. Additionally, Overlord is teaming up with alternative media outlets and plans to create new digital communities.
Brand building
The global management and entertainment company Three Six Zero, along with the leading talent agency WME, promote Overlord. Their goal is to raise awareness of the ecosystem through partnerships with media outlets, representatives from the gaming and entertainment industry, and other key players.
Native token
The Overlord token will serve as a unifying component of the ecosystem, bringing together its various elements. Developers say the token must be user-friendly and appealing to its users. An airdrop of the token will be distributed to all Creepz holders.
Fashion collection & stuff for the material realm
The Creepz fashion brand is the product of a collaboration between Overlord, West Brand Lab, and former executives from fashion powerhouses like Lululemon, Puma, Levis, and Nike. In addition to clothing, the ecosystem plans to bring the digital narrative to the physical world by releasing comics, toys, and other physical products.
Overlord is a Web3 ecosystem that affects all aspects of the user experience. With its diverse offerings and engaging digital universe, it is poised to become a serious contender for the attention of fans of popular franchises such as Marvel, Disney, and Harry Potter.
