POSTERS is an NFT collection for tennis enthusiasts, launched to celebrate the Nitto ATP Finals. It provides a modern twist on traditional poster collecting, perfectly tailored for the digital era.
To curate this unique collection, the Association of Tennis Professionals (ATP) has partnered with the celebrated artist, Honor Titus, who has received accolades from critics worldwide, including recognition from GQ magazine. Titus, renowned for his artistic pursuits, which include tennis-themed creations, is now venturing into the world of decentralized art through this exciting collaboration.
Examples of personalization for POSTERS NFT. Source: official ATP website.
Besides owning the NFT on the Polygon blockchain, purchasers will also get a physical print of the poster. The tournament organizers plan to pick the most creative digital posters, based on different color combinations, and showcase them at the Pala Alpitour sports and concert arena.
POSTERS is all about connecting fans with major moments in tennis,said Mark Epps, ATP Director of Communications and Web3.
The tennis industry's embrace of decentralized technologies is not a recent development. Consider the Australian Open last summer, where NFTs linked to specific stadium zones were sold. Additionally, Andy Murray used a unique algorithm to visualize his movements, crafting an exclusive digital collection.
Nonetheless, ATP stands out as the true trailblazer, having launched the NFT LOVE series a year prior. The association then forged a partnership with Art Blocks Engine and brought on board the acclaimed artist Martin Grasser. They used match statistics from previous tournaments as input for the generative algorithm: points from victories, sets, and other factors that had a direct impact on the visual component of the artwork.
