Projects featuring cute anthropomorphic animals are often destined for success, and the Puuvilla Society NFT collection from South Korean trading giant Shinsegae is no exception.
Shinsegae, one of the largest shopping centers in South Korea with 13 branches, is all about business efficiency. The company implements automated systems to streamline operations and reduce workload for employees, uses electronic tags for products, and practices eco-friendly management by minimizing the use of paper and other materials. With such a dedication to innovation, it's no surprise that the popular brand has launched an NFT collection featuring its teddy bear mascot in the lead role.
Source: OpenSea
Meet the lovable giant bear who first appeared in 2017 and has since become a popular figure in collaborations with local companies. In June 2022, this bear ventured into the Web3 space as the main character and inspiration behind Puuvilla Society. This is a collection of 10,000 unique NFTs released on the Klaytn blockchain. Each non-fungible token provides owners with various privileges in Shinsegae stores.
Holders of charming bears, foxes, squirrels, and raccoons receive monthly discounts and bonuses for installing the shopping center's app. The rewards are based on the rarity level of the characters - common, uncommon, rare, epic, legendary, and mythic. NFTs unlock the following possibilities for Shinsegae visitors:
- Discount coupons for food, drinks, and other goods;
- Free parking and coffee;
- Valet services;
- Event tickets;
- Access to lounge areas.
Source: OpenSea
Shinsegae has created a multi-faceted mission for Puuvilla Society that goes beyond just offering benefits when visiting their stores. NFT owners can join a dynamic and evolving community with numerous ambitious goals.
According to the project roadmap, the release of the NFT collection is just the beginning of the exciting adventures of the bear and his friends. In the future, community members can look forward to:
- An online merchandise store;
- Creative performances and sports competitions;
- A special edition NFT series as a token of appreciation for partnership and support;
- An offline streetwear store;
- Animated and musical projects;
- A themed restaurant;
- Klaytn NFT Conference;
- A full-fledged DAO.
Puuvilla Society is shooting for the stars, literally! Their ambitious plans even include developing transport vehicles capable of traveling through outer space. With the determination and drive of the Shinsegae team, such a statement can be taken seriously.
Source: Twitter
At the time of writing, the Puuvilla Society collection's market capitalization stands at $685,188.35, with NFT prices starting at $68.52.
