✨ Rumble Bets on Bitcoin for Treasury Diversification
posted 2 hr ago
Breaking from tradition, Canadian video hosting giant Rumble unveiled its decision to incorporate Bitcoin into its financial strategy on November 25.
The board of directors at Rumble has greenlit a strategy to invest up to $20 million of its surplus cash reserves in Bitcoin as part of a broader treasury diversification initiative.
We believe that the world is still in the early stages of the adoption of Bitcoin, which has recently accelerated with the election of a crypto-friendly U.S. presidential administration and increased institutional adoption. Unlike any government-issued currency, Bitcoin is not subject to dilution through endless money-printing, enabling it to be a valuable inflation hedge and an excellent addition to our treasury,stated Rumble CEO Chris Pavlovski.
This move follows a similar decision by battery manufacturer Solidion Technology, which cited Bitcoin’s increasing institutional integration as a key motivator for its investment strategy.
Donald Trump’s election as U.S. president and the influx of pro-crypto lawmakers into Congress have spurred this growing trend.
A pivotal moment was Senator Cynthia Lummis’s introduction of a bill proposing a national Bitcoin reserve. The influence of Michael Saylor’s MicroStrategy, known for its aggressive BTC accumulation, may also have contributed to the rising interest among other companies.
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