⚡ Trader Joe’s Takes Legal Action Against Crypto “Trader Joe”

American supermarket giant Trader Joe’s alleges that the crypto platform is unfairly benefiting from the well-established supermarket brand and its reputation due to their similar branding.

Additionally, they raise concerns about the crypto firm’s logo, which features an image of “Trader Joe” wearing a red cap, mirroring the primary color of the grocery chain’s brand.

The supermarket chain asked the court to order the crypto firm to stop using its name in their business.