People are buying more and more digital goods by paying for them with digital money. Sooner or later, this trend should have led to digital clothing for digital avatars.
A person interacts with the metaverse through his or her avatar, which can be constantly upgraded and personalized. Now, thanks to Meta’s special fashion marketplace, even in the metaverse, it will be possible to stand out from the crowd to the fullest.
The startup DressX is the first project entirely focused on fashion for the Metaverse. Think about it: this is not an experiment, not an advertising collaboration, and not a test prototype. This is a hundred percent focus of production exactly on this category of goods. The world will never be the same again.
The company received an offer to collaborate with Meta directly from Mark Zuckerberg. Apart from them, such iconic brands as Balenciaga, Prada, and Thom Browne are already filling the shelves and catalogs of the marketplace for avatars. Meta will give its suppliers a part of the income from the activities of the metaverse.
DressX’s avatar outfits will be sold as complete images, and the first pieces range in price from $2.99 to $8.99. That said, Meta also has free clothing options for Marketplace customers.
Once created and customized, users can use their Instagram, Facebook, and Messenger avatars in stickers, messages, and feed posts using Meta’s Quest VR headset. The marketplace is currently available in the U.S., Canada, Thailand, and Mexico but will gradually expand to other countries.
DressX will present new collections every month. An additional option the project will bring to the Meta-space is the functionality allowing independent authors to sell their designs.
The avatar market is already quite developed. For example, according to Roblox (220 million monthly active users), 20% of their users update their avatars in a specialized marketplace every day (!!!). The social platforms TikTok and Snapchat also offer customizable avatars.
Meta, which has 3.8 billion monthly users, may well start not only “playing in its own league”, but also make virtual goods more accessible.
