Universal Pictures is collaborating with Aptos Labs to launch a blockchain-powered promotional campaign for its upcoming horror film, "The Exorcist: Believer."
The campaign aims to offer fans exclusive digital art, behind-the-scenes footage, and AR filters, along with opportunities to win physical prizes.
Greg Reed, VP of Technology Partnerships at Universal, stated that Aptos, built to handle high volume and performance, will "reliably change how fans experience movies."
Greg Reed, VP of Technology Partnerships at Universal, stated that Aptos, built to handle high volume and performance, will "reliably change how fans experience movies."
