Nike Virtual Studios and EA SPORT Collaborate
Nike Virtual Studios and EA SPORTS have announced an exciting partnership focused on enhancing and personalizing the virtual sports experience for global fans. This collaboration brings together two prominent names in the sports and entertainment industry, paving the way for innovative ways for .SWOOSH members and EA SPORTS fans to express their unique style through gameplay.
Nike’s objective through this partnership is to develop immersive experiences and bring a new level of customization to the EA SPORTS ecosystem. Future EA SPORTS titles will feature select virtual creations from .SWOOSH, offering members and players unparalleled opportunities for self-expression and creativity in the realm of sports and style.
Ron Faris, GM of Nike Virtual Studios, expressed his enthusiasm for the partnership, highlighting Nike and EA SPORTS’ shared commitment to innovation, creativity, and excellence. He emphasized that this collaboration will unlock incredible new experiences for the .SWOOSH community and the extensive fan base of EA SPORTS.
Andrea Hopelain, SVP of Brand for EA SPORTS & Racing, emphasized their collective focus on revolutionizing sports fandom and how this collaboration aligns with their goals of innovation, sport, and culture.
By collaborating with .SWOOSH, they aim to bring creativity and self-expression to the forefront, allowing fans to connect, compete, and share their passion for sports.
Ron Faris, GM of Nike Virtual Studios, expressed his enthusiasm for the partnership, highlighting Nike and EA SPORTS’ shared commitment to innovation, creativity, and excellence. He emphasized that this collaboration will unlock incredible new experiences for the .SWOOSH community and the extensive fan base of EA SPORTS.
Andrea Hopelain, SVP of Brand for EA SPORTS & Racing, emphasized their collective focus on revolutionizing sports fandom and how this collaboration aligns with their goals of innovation, sport, and culture.
By collaborating with .SWOOSH, they aim to bring creativity and self-expression to the forefront, allowing fans to connect, compete, and share their passion for sports.
