✨ Solana Introduces Bond: A Blockchain Service for Brands
posted 12 Jun 2024
Solana Labs has launched Bond, a new product tailored for corporate clients, enabling brands to create loyalty programs using blockchain technology.
The project features:
The project features:
- Digital collectibles
- Luxury good authenticity
- Digital Product Passports + Identities
- Collaborative campaigns
Additionally, Bond aims to leverage the spending power of Millennials and Gen Z by offering captivating experiences, deep personalization, and transparency.
Jeremy Allaire, CEO of Circle, praised the initiative on social media platform X:
Very powerful stuff. The combination of digital tokens used for brand engagement and digital dollars used for payments is shaping up to be the clear logical evolution of retail commerce.Jeremy Allaire, CEO of Circle
This announcement coincided with Circle’s release of its Programmable Wallets service for the Solana network, enabling Solana developers to integrate customizable wallets into their applications. This service also allows app creators to sponsor transaction fees, enhancing the user experience.
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