🔥 STEPN GO and Adidas Launch a Physical Sneaker Collection
posted 5 Dec 2024
On December 5, 2024, SocialFi app STEPN GO announced its latest collaboration with Adidas to launch a collection of physical running sneakers. This collaboration builds on their year-long partnership, which previously introduced the STEPN GO x adidas Genesis NFT.
The collection will feature 1,200 limited-edition adidas Ultraboost 5 running shoes.
Sales are set to start on December 13 via the MOOAR platform. Owners of STEPN GO x adidas Genesis NFTs will receive priority access to the purchase. Moreover, 800 pairs from the collection will be distributed through a raffle exclusively for these NFT holders.
The other 400 pairs will be distributed through a series of engagement activities:
- Phase 1a. Trade STEPN in-game sneakers or STEPN GO x adidas Genesis Sneakers (snapshot on December 12, 0:00 UTC).
- Phase 1b. Share results from an exclusive running challenge.
- Phase 2. General raffle for Genesis holders and other participants.
- Phase 3. Between December 17 and January 6, users can trade their right to purchase sneakers if the sizing doesn't fit.
- Phase 4. Raffle for users who burn an NFT ticket.
About STEPN
STEPN is a Web3 application with over 5.7 million registered users. It incentivizes physical activity by rewarding users with tokens for walking, jogging, or running. To participate, users need to purchase virtual NFT sneakers.
The app has collaborated with high-profile brands, including adidas, Atlético De Madrid, Steve Aoki, and ASICS.
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