🌋 TikTok Ramps Up Control Over AI Content
posted 9 May 2024
TikTok is set to automatically label content produced by artificial intelligence through the integration of Content Credentials technology. This system identifies AI-generated content and inserts special tags into the metadata, which are displayed to users.
The developers have announced that the system will initially be trialed for photos and videos, with plans to expand it to include music and other audio recordings. TikTok has also thrown its support behind the Content Authenticity Initiative (CAI), spearheaded by Adobe.
With TikTok’s vast community of creators and users globally, we are thrilled to welcome them to both the C2PA and CAI as they embark on the journey to provide more transparency and authenticity on the platform,said Dana Rao, Adobe’s General Counsel and Chief Trust Officer.
Previously, TikTok encouraged creators to manually tag AI content, but compliance was sporadic. The new automatic tagging system will eliminate this loophole. Once fully operational, genuine content creators may no longer need to tag manually as they had before.
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