Justin Bieber's popular track "Company" is getting the NFT treatment. On September 7, music tech platform anotherblock and co-producer Andreas Schuller, aka Axident, will release the song as a limited NFT — only 2,000 will be available. Fans who buy the NFT will get a 1% share in the song's royalties, while Axident retains the rights. Michel D. Traore, CEO of anotherblock, emphasized that this NFT initiative not only shines a spotlight on producers but also introduces the masses to Web3 technologies.