CoinDesk is a media asset of the Digital Currency Group, whose financial situation leaves much to be desired.
"I would like to figure out how to get to journalistic integrity again," Hoskinson explains his motives in a live YouTube stream.
Cardano expects the price of CoinDesk will be around $200 million. The Cardano ADA token is one of the top ten cryptocurrencies on CoinMarketCap with a market cap of about $11.7 billion.