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BMW will use BNB Chain for its loyalty program
According to the press release, BMW is going to use blockchain technology to reduce paperwork and integrate a loyalty program in Thailand. BMW has chosen the Coinweb platform as a provider of decentralized infrastructure and the BNB Chain blockchain for transactions. Through the new loyalty program, BMW customers will be able to receive blockchain rewards for purchases and completing various tasks. Users will be able to exchange tokens for BMW and third-party companies products and services. Token transactions will take place on the BNB Chain.