Welcome another legend to the crypto family! Irish Distillers Int'l, the company behind Jameson whiskey, has registered a metaverse trademark!
Based on the application, it can be concluded that the iconic manufacturer plans to sell virtual alcohol, items and accessories, NFT trading software, and maybe even create a marketplace and a virtual bar!
Go, go, Jameson! We do not know exactly how all this will look, but every brand like this plays into the hands of mass adoption.